Privacy Policy

Avantly.ca ("Avantly," "we," "us") understands the importance of protecting the privacy of individuals' personal information and the security of confidential information of all types. We've created this Privacy Policy (the "Policy") to demonstrate our commitment to protecting your privacy. This Policy explains:

• What personal information we collect and why we collect it

• How we use your personal information

• Who we share your personal information with

• The choices you have to access, update, and remove your personal information from the service

Avantly manages the collection of all information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

Avantly reserves the right to update or change this Policy at any time. We'll notify you of any changes by posting an updated Policy on this website or as made available through the services. The most current version of this Policy governs Avantly's use of users' personal information. By continuing to access Avantly's website or to use its services after changes are made to this Policy, you agree to be bound by the revised terms.

1. Consent for personal information

By providing Avantly with your personal information through our website or any of our forms, you consent to the collection, use, and disclosure of that information in accordance with this Policy or for the purposes identified to you at the time you provided it. Any secondary use of your personal information is only processed with your express consent, or you'll be given the opportunity to opt out.

You can withdraw your consent, or opt out, at any time — by clicking the communications preferences link at the bottom of any email you receive from us, or by contacting Avantly's Privacy Compliance Officer, listed at the end of this Policy.

2. What information we collect, and why

Avantly collects and processes personal information in accordance with this Policy. We will not sell, share, or rent this information to others, except as described here. Avantly collects personal information for the purpose of providing our services or products to you.

2.1. Avantly account holders

• Registration information: if you sign up to use our services, you need an Avantly account to become an account holder. When you register, you'll be asked to provide basic information such as your name, email address, username, password, company name, occupation, location, and phone number. Passwords are encrypted — Avantly staff cannot view or retrieve them.

• Billing information: if you subscribe to our services, you'll need to provide payment and billing information.

• Cookies: we use cookies to track visitor data, such as the source of website visits and the number of visits to our website.

• IP addresses: collected as part of your use of the services (for example, to record country-level location and the IP addresses used when using our services).

2.2. Your contacts

As part of your use of our services, you may provide us with — or we may collect as part of the services — personal information about your contacts ("Contacts"). You must ensure you have the appropriate consent from your Contacts to allow their information to be processed by us.

• Distribution list: this information includes email addresses and may include other identifiable information such as name or company name that you provide to Avantly while using the services.

• Cookies: Avantly only uses cookies and similar tracking technologies to collect and use personal information about your Contacts if you've added the Avantly tracking code to your website. Any landing pages hosted by Avantly automatically include a tracking code.

• IP addresses: collected about your Contacts as part of the services (for example, to record country-level location and the IP addresses used when submitting a form and supplying consent).

Avantly will only collect, use, or disclose personal information about Contacts if the account holder has registered for services where they provide us with a distribution list. Account holders are solely responsible for ensuring they've complied with all applicable laws when providing personal information about their Contacts to Avantly. When an account holder's Contacts engage with an email campaign or interact with a link to an account holder's connected website, Avantly may collect information about the Contact's device and interaction through cookies — including IP address, operating system, browser ID, and the dates, times, and browsing activity around accessing that email. This information is collected only to provide the services and to give insight to the account holder. Avantly will not contact any of your Contacts directly, unless required by applicable law.

3. Why we collect your information

Avantly collects information for the following purposes:

• To provide account holders with the services they subscribe for

• For administration and account management, and access to Avantly's website

• If you've consented to receiving marketing and promotional materials, to inform you of other Avantly products and services

• To respond to account holder communications or send information you've requested — including special offers and updates, newsletters, and service announcements

You may, at any time, opt out of receiving communications by clicking the unsubscribe link at the bottom of any email sent from Avantly.

4. Use and disclosure of personal information

Personal information submitted to Avantly is kept strictly confidential unless disclosed with your express consent or as required by law. Any personal information you provide is voluntary and submitted at your discretion — though revoking consent may mean you can't access certain Avantly services.

Avantly uses third parties and outside service providers with respect to its website and services, and your information may be shared with them. We may also provide aggregated statistics about account holders, sales, traffic patterns, and related information to reputable third parties. We require that any third-party provider with access to personal information be bound by obligations consistent with this Policy, and that they only collect, use, or disclose personal information for the purpose of providing Avantly's services. Your information will not be sold, shared, or rented to outside organizations except in accordance with your implied or express consent.

Avantly will disclose personal information only with your consent, or:

• When permitted or required by law, such as in response to a subpoena or other legal process

• To a transferee of all or part of Avantly

• To Avantly's service providers, in accordance with this Policy

• To meet legal obligations, including regulatory reporting obligations

Avantly uses Google Analytics to track anonymous website activity and measure usage patterns on our website. Personal information about your Contacts is not disclosed to this or any other third party.

5. Breach notification

Avantly complies with, and provides account holders with reasonable assistance in complying with, applicable laws regarding any unauthorized use, access, or disclosure of personal information.

6. Your rights and access

You have the right to access the personal information Avantly processes about you. You can request information about:

• The personal information we hold about you, and the categories it falls into

• The purposes of the processing, and who it has been or will be disclosed to

• How long we retain your personal information

• If we didn't collect the information directly from you, the source it came from

• How to lodge a complaint with the appropriate supervisory authority

You may also ask us to:

• Update any incomplete or inaccurate information about you

• Delete your personal information, in accordance with applicable laws

You may request we action your rights by contacting us at support@avantly.ca.

7. Accountability

Avantly is committed to being accountable for the personal and confidential information you provide to us. We've designated a Privacy Compliance Officer to handle privacy matters and inquiries — contact information is at the end of this Policy.

8. Links to other sites

Avantly's website may contain links to other sites. We're not responsible for the privacy practices of other sites, and we encourage you to read the privacy statements of any site that collects your personal information. This Policy applies solely to information collected by us. If you use a link from the Avantly site to purchase products or services elsewhere, that transaction is governed by the rules of the vendor company, not Avantly.

9. Cookie policy

The Avantly website and services use cookies to collect and store certain information in accordance with this Policy. A cookie is a small text file sent from a website and stored on your device by your web browser, so that your next visit remembers useful information such as preferences, visited pages, or login options. Cookies are widely used to add functionality to websites and help them run efficiently — our site relies on them to optimize the user experience and ensure our services function properly.

Most web browsers let you restrict or block cookies through your browser settings; disabling cookies may affect your ability to use certain parts of our website or services. For more information about cookies, visit aboutcookies.org.

• Analytical purposes: we use cookies to analyze account holder activity in order to improve our website — for example, looking at aggregate patterns in the features account holders use.

• Your preferences & user experience: we use cookies to gather information like browser type, server, language preference, and country setting, so we can store your preferences and keep you logged in across visits.

• Measurement & marketing: we use cookies, web beacons, and other storage technologies from third-party partners such as Google and Facebook for measurement services, better-targeted ads, and marketing — including showing Avantly promotional material on other sites you visit.

10. Security

Avantly makes efforts to protect confidential information of all types, including personal information, with organizational, physical, mechanical, and electronic safeguards appropriate to the sensitivity of the information. Our servers are located in Canada and follow industry standards for security. We cannot, however, guarantee that the measures we maintain will guarantee the security of your information.

11. Retention

We retain personal information about account holders and Contacts for as long as required for the purposes set out in this Policy, and in accordance with the retention provisions in our Terms of Use.

12. Access, questions, and concerns

Anyone who has submitted personal information to Avantly may submit a written request to access or correct their personal information retained by us. All correspondence should be sent to:

Avantly Privacy Compliance Officer
Email: support@avantly.ca